The Dream Business

How to Live the Dream…

How does a start-up business go about creating their new unique logo and their branding for their new venture? Branding is how you make your company memorable. Your logo is a visual icon of your branding. It is the graphic representation or symbol that makes a company name recognizable.

A great logo is memorable, creates a visual impact and helps your company become easily remembered. So, what makes a great logo? It is distinctive, simple, appropriate, represents the company and has the illusion of action.

1. Distinctive means being unique and memorable, graphic (not just letters), not being cluttered in look and something that has a unique look. The colors, shape and font should be used in combination to help the business stand out and not blend in.
2. Simple means that it is not overly complex, can be reduced to a small size on a business card and doesn’t have many complex and competing elements. Simple also means good contrast and a bold look.
3. Versatile: It can be used shrunk down on a business card or blown up on the side of a vehicle or even on a 50 foot billboard.
4. Appropriate: Represents the company and is meaningful and appropriate for the company. It should have permanence so it won’t have to be changed. It should be relevant to the industry you are in.
5. Illusion of action means the logo has the appearance of motion and doesn’t just sit there. The challenge here is to keep it simple and to grab the viewers interest

A simple great logo may not be easy or quick to create, but it is powerful in your company’s branding for marketing strategies or Internet marketing. How to get started? Looking at logos of other companies.

Tip- Do a search for the word logo on Google Images.