Provide an eCourse to Position Yourself as the Expert
Saturday, July 9th, 2011Education based marketing is a great way to establish your credibility. You have some subject that you are an expert at. How can you teach others? You could write this up as an eBook, but how could you deliver the information as a course over time? The answer is to use auto responders and deliver your content at regular intervals.
Here are the steps to set-up your eCourse
- Lesson Plan: Map out your eCourse with learning objectives, course material outlines and how you will evaluate and assess that your students have acquired the desired skills.
- Course Content: Develop the content for your lessons. This could be written, audio or video. Preferably a combination of these. As you develop your content, create assessment tests to measure mastery of your content.
- Auto Responder: Use a quality auto responder such as a AWeber AutoResponders that will allow you accept sign-ups and deliver your course content over time.
- Video: Include videos as links within your autoresponder content. You can place your content onto video sharing platforms such as Vimeo or YouTube.
- Homework: You can create a series or questions at the end of each section and have students deliver their work to you via email. This can ensure that students work through the material, but it does add a workload to you.
- Online Testing: Use an online testing service such as ClassMarker or EasyTestMaker that will allow you to create online tests with immediate test grading. Include a link to the test at the end of each delivered lesson.